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Google Analytics

analytics.google.com

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Measure your website's traffic and visitor behavior.

Strengths

  • Free and very complete audience measurement
  • Tracks traffic sources, conversions and behavior
  • Integrates with Google Ads and Search Console

Limitations

  • GA4 interface is complex for beginners
  • Requires a cookie consent banner (GDPR)
  • Data used by Google
📣 Marketing & visibilityFree

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