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Alternatives to Google Analytics

Google Analytics These options were selected to replace all or part of Google Analytics’s workflow. Compare their purpose, limitations and free-plan terms: freemium does not mean entirely free.

Free and open source

  • Umami · umami.is

    Simple, privacy-friendly website analytics, no cookie banner needed.

    Keep in mind: Less detailed than Google Analytics

    FreemiumOpen source
    Open ↗

  • Matomo · matomo.org

    Open-source, ethical Google Analytics alternative where you own your data.

    Keep in mind: Cloud version is paid

    FreemiumOpen sourceFrench
    Open ↗

  • Plausible Analytics · plausible.io

    Simple, privacy-friendly website analytics without cookies, open source.

    Keep in mind: Hosted version is paid

    PaidOpen source
    Open ↗

  • Open Web Analytics · openwebanalytics.com

    Open-source website analytics you host yourself, with heatmaps and click tracking.

    Keep in mind: Requires a server

    FreeOpen source
    Open ↗

Freemium

  • Simple Analytics · simpleanalytics.com

    European website analytics with no cookies or personal data.

    Keep in mind: Very limited free plan (30-day history)

    Freemium
    Open ↗

  • Piwik PRO · piwik.pro

    European Google Analytics alternative, with consent management and data hosted in Europe.

    Keep in mind: Complex interface

    Freemium
    Open ↗

  • StatCounter · statcounter.com

    Visitor counter and simple stats for your website, plus global browser market-share data.

    Keep in mind: Short history for free

    Freemium
    Open ↗

Paid or pricing to confirm

  • Fathom Analytics · usefathom.com

    Simple, cookie-free, privacy-friendly website analytics.

    Keep in mind: No free plan

    Paid
    Open ↗