Schedule social media posts: tools and selection criteria
To schedule social media posts, start with the outcome rather than the number of features. These selected tools take different approaches, with strengths and limitations worth comparing. Free and freemium options are distinguished; check quotas and exports before choosing a plan.
How to choose
- Supported channels
- Reporting and publishing limits
- Measurement and export
Our selection
Buffer · buffer.com
Schedule your posts across every social network.
Keep in mind: Free: only 10 scheduled posts per channel
Freemium
Metricool · metricool.com
Schedule posts and analyze your social media, website and ads in one place.
Keep in mind: 50 posts a month on the free plan
FreemiumMobile appFrench
Publer · publer.com
Plan and auto-publish on all your social networks, with an AI writing assistant.
Keep in mind: Free plan limited to a few accounts
FreemiumAIMobile app
This selection is not a performance ranking. Check individual pages and provider terms before choosing.
Editorial update : 2026-10-06