Mailchimp vs Brevo: which should you choose?
Mailchimp and Brevo address related needs with different approaches. This comparison brings together catalogue use cases and limitations to help you choose; check current prices and quotas with the providers.
Compare uses and limitations
| Criterion | Mailchimp | Brevo |
|---|---|---|
| Main purpose | Send newsletters and email campaigns. | French platform for email, SMS, CRM and marketing automation (formerly Sendinblue). |
| Key strength | Easy drag-and-drop email editor | Generous free plan (around 300 emails per day) |
| Another strength | Lots of templates and good reporting | Email, SMS, CRM and automation together |
| Limitation to consider | Free plan cut to 250 contacts and 500 emails a month | Brevo logo in emails on free |
| Verified pricing | Listed as freemium · price to confirm | Listed as freemium · price to confirm |
Which tool fits your needs?
Consider Mailchimp if this strength matches your needs: Easy drag-and-drop email editor. Also consider this limitation: Free plan cut to 250 contacts and 500 emails a month.
Consider Brevo if you prioritize this strength: Generous free plan (around 300 emails per day). Check this constraint: Brevo logo in emails on free.
Check with the providers
Editorial update : 2026-10-06